About Youth&Soul

"Performance isn't just about training — it's about recovery, nutrition, and optimizing your healthspan."

— Jo Ankier

What inspired you to create Youth&Soul?

As an international athlete and broadcaster, I've spent my entire career pushing the boundaries of human performance. I saw first-hand how access to the best longevity and anti-aging science was limited to elite athletes and celebrities. Youth&Soul was born from a desire to democratize that access — to make cutting-edge healthspan products, tele-health consultations, and evidence-based protocols available to everyone, not just the privileged few.

Why launch a longevity marketplace now?

The longevity industry is at an inflection point. We've gone from fringe biohacking to FDA-approved medications like GLP-1 agonists that genuinely change lives. Consumers are overwhelmed by choices and misinformation. Youth&Soul curates the noise — we vet every product, partner with board-certified doctors, and provide transparent, real-customer reviews. The timing couldn't be more critical.

What does it mean to be an 'ethical telehealth company'?

Ethics in telehealth means transparency at every level. We never push unnecessary medications. Our doctors conduct genuine consultations — not rubber-stamp prescriptions. We disclose all pricing upfront with no fees. We partner with licensed clinician networks like OpenLoop to ensure every patient interaction meets the highest medical standards. Being ethical isn't a marketing tagline for us — it's the foundation of our business model.

How does your athletic background shape Youth&Soul's mission?

Holding three British National Records taught me discipline, but more importantly, it taught me about the body's incredible potential when given the right tools. As an athlete, I learned that performance isn't just about training — it's about recovery, nutrition, hormonal balance, and sleep. Youth&Soul channels that holistic understanding into products and programs that help everyday people optimize their healthspan.

You've covered four Olympic Games and interviewed legends like Roger Federer and Jurgen Klopp. How does that experience translate to building a health platform?

Broadcasting at the highest level taught me how to identify excellence and communicate complex stories simply. At ESPN, I anchored Sports Center live to 55 countries — you learn quickly how to cut through noise and deliver what matters. That's exactly what Youth&Soul does in the health space. We cut through the supplement industry noise and deliver what actually works, backed by evidence and expert endorsement.

Why is longevity more than just 'anti-aging'?

Longevity isn't about looking younger — it's about living better, longer. It's about maintaining cognitive sharpness at 70, physical vitality at 80, and emotional resilience throughout. The science now supports interventions like NAD+ therapy, peptides, and metabolic optimization that genuinely extend healthspan. Youth&Soul makes these interventions accessible and understandable for the average consumer.

What role does community play at Youth&Soul?

Community is everything. We're not just a marketplace — we're a movement. Our platform thrives on real reviews from real customers, not paid endorsements. When someone shares their GLP-1 transformation or their experience with a longevity peptide, that authentic voice helps others make informed decisions. We've built a space where health-conscious individuals can learn, share, and grow together.

How do you ensure product quality on the platform?

Every product listed on Youth&Soul goes through a rigorous vetting process. We evaluate clinical evidence, ingredient transparency, manufacturing standards, and customer outcomes. Our marketplace model — with a 15% commission and no upfront fees — means only products that genuinely perform will thrive. If it doesn't deliver results, it doesn't survive on our platform. Simple as that.

What's your vision for Youth&Soul in the next five years?

I want Youth&Soul to be the definitive destination for anyone serious about their healthspan. That means expanding our telehealth programs into new areas — cognitive optimization, gut health protocols, hormonal balance for men and women. I see us partnering with leading research institutions, offering AI-powered personalized health plans, and building the largest verified community of longevity enthusiasts in the world.

As a United Nations Sports for Peace ambassador, how does that influence your work?

The UN ambassadorial role reinforced my belief in the transformative power of health and sport. Health equity is a global issue — access to quality healthcare shouldn't depend on geography or wealth. Youth&Soul is built on that principle. Whether you're in London, Los Angeles, or Lagos, you deserve access to the best longevity science available. That's the future we're building.